Selling and Leading Sales Teams In The Digital Era.

Context for the 2020s

Digital has transformed how we live, work, communicate, socialise and collaborate…

…And yet, digital transformation may still be an issue for many organisations

COVID-19 has been an accelerator of transformation enabling competitive advantage or rapid failure

In order to succeed, businesses need to engage customers and consumers remotely as much as face to face, driving the need for fresh thinking and rapid upskilling, such as:

  • digitally enabled selling
  • remote selling and communications toolkit
  • virtual customer management
  • handling objections and negotiations remotely


Customer engagements and interactions have evolved rapidly in the digital era but sales training has often lagged behind and remained rooted in traditional selling principles. Selling in the 2020s if far different to selling even 10 years ago as evidenced in Figure 1.

While ‘traditional’ sales skills are still perfectly valid, new approaches, new skills and evolved behaviours are urgently required in order for sales professionals to stand out from the competitive crowd and secure advantage now and ahead.

Facilitated by:

Anne Boisier-Fouché and Jeremy Blain have over 60 years’ combined experience in sales, sales management and business leadership. They have created the Sales Ahead© platform to bridge the gap they see in how sales training and development has been delivered in the past and how it must rapidly shift to be relevant, meaningful and practical in a more disrupted, remote, digital world.

Anne and Jeremy have developed easy to deploy, 2-hour,  virtual learning paths for both sales professionals and sales management.

The learning is designed to take the most important traditional sales skills and blend them with the new capabilities sales pros and managers need now, in order to thrive in today’s increasingly digital and dispersed workplace.

NB our virtual classes can also be deployed as extended face-to-face sessions.

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2-hour virtual classes as complete learning journeys or pick-and-play

We deliver virtual training with uniqueness, engagement and interaction


We can also help transform your current Learning programs or Centres of Excellence to foster a forward looking sustainable Learning culture inside your organisation.



“Anne facilitated a day with my leadership team last month to help us rebuild team values after a few changes in the organisation. She (…) engaged with lots of energy, picked up on the team dynamic very quickly and delivered a first class day with outputs that we continue to use.”

E.C. Managing Director, WILLIAM GRANT & SONS

“Anne’s advice, guidance, expertise was invaluable to me and the team. She both helped us to grow as trainers and leaders and grow our leaderships expertise as a result. Anne is a pleasure to work with, she challenges me with constructive feedback and offers guidance across a wide range of topics and has helped me to grow as a speaker and helped my team grow.”

S.C. Chief Digital Officer, L'ORÉAL UKI

“I had the chance to work with Anne on the implementation of an European learning program (…) and I have to say that the success of this program was clearly linked to Anne’s contribution. It would not have been achieved without her. She used all her experience as a trainer, deep knowledge of marketing and business to coach our speakers but more than that, inspire them! Our full collaboration was also characterized by a high degree of flexibility and agility from her side which made it truly enjoyable.”

P.G. Country HR Manager, L'ORÉAL NORDICS

“It was a pleasure getting inspired by Anne…I love the simplicity of bringing increased focus on motivational leadership by getting crystal clear on the ‘Why.”

L.V. Senior Director Advanced Analytics, LEGO

“Anne is an inspirational consultant/trainer with an amazing ability to provide structure and sense to the training content. I have learnt a lot not only building smart content but also seeing her facilitating sessions where she created a lot of engagement and inspiration. Very few people combine the ability to design solutions and facilitate them. Proud of working with you!”

M.F. Head of Customer Marketing, BAYER

“Anne was an invaluable support in helping build a core Marketing and Digital Learning programme for our new talents. The programme could not have been the success it was without her. Her passion, commitment, experience and ability to put the ‘learner first’ was of huge value. And the project is now due for European roll-out.”

H.P. CMO Western Europe, L'ORÉAL